Consulting
Startup consulting & advisory
A small number of advisory engagements each year for founders and operators at an inflection point — raising, scaling, restructuring or preparing an exit.
I work with a handful of companies a year, on the problems I have actually lived through: getting a first product to market, moving from founder-led sales to a real go-to-market, fixing unit economics, building an operating team, and preparing a company to be sold.
Where I can help. Company and category strategy. Pricing and unit economics. Marketplace and service operations. Fundraising narrative and investor materials. Exit preparation and buyer conversations — drawn from my own exits at HUSWELL and TIDYY.
How engagements work. Either a short diagnostic — a few sessions to pressure-test a plan and leave you with a written point of view — or an ongoing advisory retainer with a standing monthly session and access in between. Occasionally a board or advisory seat where there is real alignment.
Who it suits. Founders in software, e-commerce, hospitality and property services who are past the idea stage and want direct, unsentimental input rather than a deck of frameworks.
Tell me where you are stuck via the contact page and I will say honestly whether I am the right person.